email marketing Archives | Pixeller Concept
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email marketing Tag

Often overlooked in favour of its younger, sexier cousins, email is still a powerhouse in its own right. More than 90 percent of the world’s 2.4 billion email users checked their email at least once a day last year and received over 180 billion emails, according...

To emoji or not to emoji? That is the question — especially when it comes to email blast subject lines. Do emojis increase open rates? Do they ultimately increase quality open rate and, in turn, lead conversions? Many have tested it out in the past...

People always want to believe that their creation speaks for itself. Thanks to this Field of Dreams “build it and they will come” mentality (plus an irrational fear of coming off as spammy), there’s often a startling disconnect between how much thought and investment goes into...