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strategy Tag

Language is what separates man from the beasts. Our ability to rapidly communicate with words is the reason why the three-toed sloths aren’t ruling the world right now. Language is a bit like our claim-to-fame as a species, but it is a multi-faceted and complicated tool...

Often overlooked in favour of its younger, sexier cousins, email is still a powerhouse in its own right. More than 90 percent of the world’s 2.4 billion email users checked their email at least once a day last year and received over 180 billion emails, according...

We have all probably been victims of an impractical or just plain unusable checkout system while trying to perform a purchase online. Most websites are built with the intention to convert the visitors into customers but that won’t happen when a poor checkout design is...

One thing that most business owners often neglect about is the content of a website. Under the internet of things, content is making a huge difference inevitably. Content is king - A powerful copywriting would lead to generating more business opportunities. You might have a great idea, service or even...

To emoji or not to emoji? That is the question — especially when it comes to email blast subject lines. Do emojis increase open rates? Do they ultimately increase quality open rate and, in turn, lead conversions? Many have tested it out in the past...