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user experience Tag

Don’t be fooled: chances are, your users scan your content for the best parts. Don’t take it personally, it’s nothing against your content (and doesn’t undermine its value), it’s just standard user behavior. Source: F-Shaped Pattern for Reading Web Content The F-pattern is the go-to layout for...

Usability testing is a technique used to help discover problems or bottle-necks in your design. But there are different types of user testing that suit different types of goals. Scripted or un-scripted? Here we’ll explain the differences between the two and how you can make...

We have all probably been victims of an impractical or just plain unusable checkout system while trying to perform a purchase online. Most websites are built with the intention to convert the visitors into customers but that won’t happen when a poor checkout design is...

People always want to believe that their creation speaks for itself. Thanks to this Field of Dreams “build it and they will come” mentality (plus an irrational fear of coming off as spammy), there’s often a startling disconnect between how much thought and investment goes into...