12 Mar Why is it better to plan your website content first
Posted at 15:16h
One thing that most business owners often neglect about is the content of a website. Under the internet of things, content is making a huge difference inevitably. Content is king – A powerful copywriting would lead to generating more business opportunities. You might have a great idea, service or even business but without the right content, your potential clients would most probably browse away without knowing what you are actually offering them.
Optimize Copy for quick scan, not long read
Studies showed that your content would be scanned or glanced, not read. Web visitors are always hunting for content. It’s not hard to know why, by doing so they will be able to make decisions fast. Whether it is to buy certain products, engaging to a service or getting informations based on their enquiries.
Heatmaps from user eyetracking studies of three websites. The areas where users looked the most are colored red; the yellow areas indicate fewer views, followed by the least-viewed blue areas. Gray areas didn’t attract any fixations.
[What most web visitors do] is glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. – Steve Krug
Research suggests that only 16% of people read web pages word-for-word. Most people scan. (source: Jakob Nielsen’s Alertbox
Keep in mind that your web visitor is hunting for information or products. Ensure he can understand your most important information by just glancing at your web page
Don’t treat your web visitors like academics who love reading challenging and complicated texts. Don’t treat your web visitors like lawyers poring over small print. Don’t be wordy. And don’t show off your extensive vocabulary. Instead make your text as simple as possible. Don’t try to be everything to everybody. Know who you are and what you do. If your positioning is clear, it’s much easier to stand out on the web and to be found.
Tips on planning your content:
- Plan what you wanted to tell to your potential customers.
- Plan/draft to hierachy of your content, put your most important information first.
- Use familiar words
- Does your website offer what they wanted to know? can they find it easily?
- Be clear on your content, make it simple to understand, don’t over decorate it trying to be creative
- Does your headline communicate what you’re about?
- Does your image caption communicate a sales message?
- Do your sub headlines summarize your key points?
- Do easy-to-scan bullet points reduce wordiness?
Whether you are writing the content on your own, on behalf of your company or thinking to outsource to a copywriter. Planning before handing over for web development would make things alot easier, without delaying the actual launching date or keep on begging the team to help make spelling or sentence structure changes.